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(IT-NEWSWIRE.COM, June 18, 2015 ) With the rise of digital platforms, the world is rapidly changing. In newspaper and book publishing, TV and radio, film, music, and other forms of media, we see that the walls that protected organisations within traditional models are crumbling. Yet, despite the obvious need to move with the times, many professionals and organisations are still grappling with the digital economy and questioning the impact it will have on them – or, even worse, are ignorant about it. In many cases, their own consumers are well ahead of them. The public sector is also seriously affected; it should learn from the problems in other areas, especially book and newspaper publishing. Healthcare and education are classic examples here.
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Often the audiences are altering their viewing patterns using available technology some legal and some questionable, with apps as well as online access to suit lifestyles and their viewing preferences rather than what the industry prescribes them to do.
Also in 2014 the online advertising sector is gaining a further percentage of revenue and it overtook the revenues of the FTA industry. Many of the traditional TV companies are already struggling and will now need to move faster if they are to remain viable towards 2020 when the NBN rollout should see most Australians with fast broadband that allows full-streaming digital access. The broadcasters are now hoping that subscription video on demand (SVoD) content can bring back revenue to them as they try to convert their catch-up viewers to this paying model from the current free replay services that they also provide.
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Throughout the world, a significant portion of GDP is spent on healthcare. New technologies are increasing life expectations and improving our lifestyle. The cost of this, however, is enormous and it is difficult to finance these huge advancements through the public health systems. BuddeComm believes that the alternative to not embracing e-health is to accept a significantly inferior healthcare service in the future. Countries that are lagging in broadband infrastructure developments are going to face, not just a telecoms dilemma – but, more importantly, they are going to face a health crisis.
In countries with a clear policy for an advanced broadband infrastructure (i.e. National Broadband Networks/NBN), we see e-health emerging to allow us to enjoy these advances in medical technology at more affordable costs. On truly high-speed broadband networks, E-health is rapidly shaping up as one of the key killer apps. Millions of people around the world can potentially benefit from e-health applications. Cost savings through e-health are expected to be between 10% and 20% of total healthcare costs.
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Critical elements for the future of the global digital economy include Machine-to-Machine (M2M) and Big Data. Without a doubt, there is much interest throughout the world in the M2M market. But what we are seeing is only what is happening on the surface. Most of the M2M activities are taking place unnoticed. As for Big Data, despite its potential advantages (particularly in the healthcare sector), there are still concerns surrounding privacy. While the Big Data that is floating around somewhere in clouds is becoming increasingly critical to business operations, very few companies have a good understanding of where their data is at any given time.
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