The Top 10 Marketing Mistakes Small Business Make - Introduction
(IT-NEWSWIRE.COM, May 04, 2015 ) Calgary, AB -- Now that spring is in full bloom, many small businesses are looking to ramp up their marketing efforts. Unfortunately, many small business owners struggle with their marketing, and in many cases these efforts will be fruitless because they will inadvertently succumb to one or more of these marketing mistakes, resulting in a significant impact on their business.
"The Top Ten Marketing Mistakes Small Businesses Make" is an 11 part video series, created by Nancy Boisvert, President and Marketing Director of Agapi Marketing & Consulting Ltd., who states, "We developed and created this series to help small business owners identify and avoid the top 10 marketing pitfalls. These mistakes can be demoralizing, time consuming, and costly."
Boisvert continued, "The series consists of an introductory video, followed by 10 videos, each providing an identification and short discussion of the mistake. We tried to make it fun by emulating the Top 10 countdown technique, and kept each video short and to the point."
One of the mistakes Boisvert mentions in the series is the failure to establish and stick to a marketing budget. "Think of marketing as a tool for your business, and invest appropriately." she says.
Another mistake that is commonly made by small business owners is to fail to learn from your experiences. "It's human nature to want to forget about or ignore your mistakes, she points out. "But if we don't pay attention to what went wrong in the past, we will continue to waste time, money and effort."
About Agapi Marketing & Consulting Ltd: Agapi Marketing & Consulting Ltd. has provided services in the marketing, communication and public relations field since 1984, and have provided their expertise to businesses in both public and private sectors, including start-ups, professionals and professional corporations, public companies, and political parties and elected representatives.
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