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(IT-NEWSWIRE.COM, July 07, 2015 ) Houston, TX -- Key performance indicators (KPI) in marketing is the process or a journey the buyer takes towards the purchasing of a product or a service. This process includes awareness, interest, consideration, preference and purchase. Press releases, according to the Editor and Publisher of EmailWire.Com, the global newswire with press release distribution services, play a role in the buyer’s process to purchasing by creating awareness for new or existing products or services.
EmailWire is in the business of creating awareness. For over ten years, companies and organizations have used its platform to have their press releases published on Social Media and on content curating platforms. The same news releases are indexed on search engines, distributed to bloggers and journalists for publication on various media channels.
Social Media
Write a newsworthy press release about a product or service and EmailWire will distribute it across social media. Share it on Twitter, Facebook, Linkedin, Pinterest or other platforms. If the news release is interesting, fans will like and bookmark; other online users will share it to other interested parties. The content of the press release must, therefore, be worthy of sharing to achieve a viral crescendo.
Content Curating Tools
While social media helps in sharing press releases, content curating tools help in gathering and publishing. There are many tools online today that individuals and organization are using to gather and publish news for consumption. Some curators automatically or manually select news releases to add to their collections of vertical knowledge that is published for their audiences. The aggregated news releases are often shared through social tools and indexed by major search engines.
Search Engines
When news releases are published whether on social media or on curating platforms, they are indexed on all major search engines for intended target audience to find whenever they choose irrespective of their locations. For example, bloggers and journalist use search engines for research for their next news article.
Bloggers/Journalist
Bloggers, like journalists or online publishers are constantly looking for news sources. News releases provide them information to write their next story. Some online news sites or blogs will publish news releases without modification.
About EmailWire.Com
EmailWire.Com (http://www.emailwire.com) is a global newswire with press release distribution services for small and medium size companies, public and private corporations and organizations. Public and Investor Relations firms also use EmailWire to publish and distribute news releases for their respective clients.
Press releases that EmailWire distributes are based on different plans; they appear on thousands of industry or regional news sites, major portals and search engines such as AOL (NYSE: AOL), Bing from Microsoft (NASDAQ: MSFT), Google (NASDAQ: GOOG), Yahoo (NASDAQ: YHOO) – just to name a few. The same news releases also appear on industry publications, blogs and RSS feeds aggregators, newspapers, and radio & television news sites. Hundreds of social media sites also carry EmailWire’s press releases: for example, Facebook (NASDAQ: FB), Linkedin (NYSE: LNKD) and Twitter (NYSE: TWTR).
GroupWeb.Com
Press Release Distribution & Media Staff
281-645-4086
info@groupweb.com
Source: EmailWire.Com 
Source: EmailWire.com
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