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TrioSportsUSA Announces Commitment To Online Retail For GoPro Bobber

(IT-NEWSWIRE.COM, July 23, 2015 ) Seattle, WA -- TrioSportsUSA was formed in 2014 and sells GoPro accessories online. While Trio does sell products on the company website, most sales take place online via Amazon. The tools that Amazon provides make it easy for companies to leverage the Amazon infrastructure. When Trio rolled out the GoPro bobber
, a commitment was made to continue selling on Amazon.

The President referenced a study that solidified Trio's decision. "A research study from Forrester Research entitled U.S. Online Retail Forecast, 2011-2016′ makes one thing clear the revenues from online sales will continue to grow from 7% of overall retail sales in 2011, to 9% by 2016. The average number of annual online spending per person will increase from $1,207 (noted in 2011) to $1,738 in 2016 With the certainty of consumers being attracted to online shopping, you should make an effort to understand your target audiences especially their needs, habits and preferences that are connected to finalizing their purchase. Knowledge on why consumers abandon shopping carts will be crucial it will help you to formulate strategies for recapturing those customers, boost the conversion rate of your website and increase the average order value."

The first product was a GoPro camera case. The company sold just one product through the first holiday season. Since that time, the company has launched a GoPro bobber, selfie stick, tripod and chest harnesss. Because the Amazon infrastructure allows the seller to easily store, list and ship inventory, the company is able to focus on the customer experience. This not only includes the service after the sale, but more importantly, the development of the product itself. For example, the President stated, "the GoPro bobber went through a tedious review process to ensure that the final product would meet and exceed customer expectations."

At this point, Trio has not announced any additional products in the pipeline.

About TrioSportsUSA

TrioSportsUSA is established in Seattle, Washington and distributes sports, fitness and recreation products designed to help active people get the most out of their outdoor adventures. The company is also geared toward those who record their activities, particularly those that use GoPro cameras.



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Source: EmailWire.Com


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