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(IT-NEWSWIRE.COM, January 18, 2018 ) Digital signage is rapidly growing communication medium that provides a wide variety of ways to enhance brand awareness engage with customer, increase sales and many more. Digital signage is changing the way businesses and organization communicate in public sectors. It refers as dynamic signage in the form of silver casting which help in displaying the media content at public places for informational and advertising purpose. It comprises of a screen which is installed at a public places and it has the ability to remote manage the screen over the WAN, VPN, LAN or across the web and also consist a playback device or a computer device connected to an electronic display devices to display the content such as videos, digital image and information. While installing digital signage various component are used such as content management, one or more display screen and media players. It is basically used in libraries, department stores, schools, banks, airports, bus & train station and other public venues. Digital signage includes some of the benefits such as that the data can be compressed for transmission and the data can be updated at real time.
One of the major driving factor fueling the growth of digital signage is high demand for digitally enabled product which helps to enhance the content to reach wide audience. In addition to this there are several other factors fueling the growth of digital signage such as government initiative to improve public communication infrastructure, increasing business investment, rising adoption across application such as banking, retail and transportation, advancement in display technologies, the evolution of LCD, LED and OLED. However, the factors hindering the growth of digital signage are high initial cost, high maintenance cost, power issues and factors such as hardware and software compatibility, electrical interface, networking and connectivity. Growing demand for high brightness display in various industries such as retail, government and hospitality, growing demand for LED and advent 4K technology is expected to boost the market over the forecasted period.
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Digital Signage is segmented on the basis of component such as hardware, software and services and further the market is breakdown as display type as LCD, LED, OLED and others and further by display size which includes 52 inches. Similarly, the market is further segmented on the basis of application such as retail, transportation, entertainment, healthcare, corporate, government, BFSI and others.
The market is segmented into major regions that include North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA) and South America (SAM). The major countries included are considered in the scope of the study such as U.S, Canada, Mexico, France, Germany, Italy, Spain, UK, China, Japan, India, Australia, South Arabia, UAE, South Africa and Brazil. Some of the key players which dominate digital signage market are Adflow Networks, Cisco Systems Inc., Hewlett-Packard Development Company L.P., Brightsign LLC, Nec Display Solutions Ltd., Panasonic Corporation, Omnivex Corporation, Samsung Electronics Co. Ltd, LG Display Co. Ltd, Planar Systems, Inc., Sharp Corporation, and Sony Corporation.
Reason to Buy
· Highlights key business priorities in order to assist companies to realign their business strategies.
· The key findings and recommendations highlight crucial progressive industry trends in the Digital Signage market, thereby allowing players to develop effective long term strategies.
· Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
· Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
· Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
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The Insight Partners
Sameer Joshi
+91 9666111581
sam@theinsightpartners.com
Source: EmailWire.Com 
Source: EmailWire.com
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