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(IT-NEWSWIRE.COM, March 06, 2018 ) According to Publisher, the global marketing automation market to grow from USD 3165.49 million in 2016 to USD 5767.95 million by 2023, at a CAGR of 8.95%. The year 2016 has been considered as the base year, while the forecast period is up-to 2023.
Marketing automation refers to a software or platform that automate s most of the marketing processes and actions. Marketing automation generally automates tasks such as emails, social media marketing, and other website actions. Marketing automation allows companies to streamline, automate and measure the performance of marketing tasks and workflows that can improve operational efficiency and grow revenue faster.
Use of marketing automation helps marketing departments save time and resources with a simple and easy-to-use platform that makes it easy to manage all campaigns in a single solution.
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The major forces driving the growth of the marketing automation market include the need to simplify the management and co-ordination of different marketing activities and saas and paas enabled application. Moreover, multi-channel marketing and workflow automation and sales enablement and lead generation management are also some of the factors that are driving the market growth. However high deployment cost, data visibility and data integration issues, and complex analysis process may hinder the market growth. In the middle of difficulty lies opportunity such as the real-time marketing automation, ai-powered marketing automation solution, improved personalization and segmentation, and adoption of iot and cloud-based technology. The possible challenges for the market growth are data quality issues and need to manage data from different source, and account-based marketing for b2b. But key players in the market are overcoming the challenges with continual improvement and innovation.
Based on industry, the global marketing automation market is studied across aerospace & defense, banking, financial services & insurance, consumer goods & retail, education, energy & utilities, government, healthcare & life sciences, information technology, manufacturing, media & entertainment, telecommunication, transportation & logistics, and travel & hospitality. Based on geography, the global marketing automation market is studied across Americas, Europe, Middle East & Africa, and Asia-Pacific.
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Top Players:
Act-On Marketing Software
ActiveCampaign
Adobe Marketing Cloud
CallidusCloud Marketing Automation
Campaign Monitor
GetResponse Marketing Automation
IBM Watson Campaign Automation
Marketo
Oracle Marketing Cloud product suite
WebEngage
ReportsWeb.com
Rajat Sahni
+1-646-491-9876
sales@reportsweb.com
Source: EmailWire.Com 
Source: EmailWire.com
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