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(IT-NEWSWIRE.COM, March 22, 2018 ) Market research analysts at Publisher predict that the global content protection market will grow steadily at a CAGR of around 5% by 2021. There is an increasing preference of consumers across the globe towards IPTVs due to the convenience of watching the broadcasted shows at various timings according to their convenience. Additionally, IPTVs also offer video on demand (VOD) services that streams programs directly to the TV or through set top boxes (STBs). Satellite TVs provide customers with a range of high-quality channels received directly to their TVs. According to our market research analysts, the usage of IPTVs and satellite TVs will be one of the primary factors that will have a positive impact on the growth of the content protection market.
Multi-DRM provides the extension of security capabilities within the required functions to meet content protection requirements and helps in the protection of content against piracy and other forms of unauthorized uses. Additionally, it also helps users with service features such as download, pay-per-view, and other business services and secures forensic watermarking on premium content to protect against service piracy. This will increase the adoption of multi-DRM which will be one of the key trends behind the growth of the data protection market.
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Competitive landscape and key vendors
The content protection market is characterized by the presence of several key vendors who offer innovative and advanced solutions and is highly competitive. The vendors in this marketspace compete based on factors such as enhanced product differentiation, portfolio, and pricing. Factors such as the rapid technological changes, frequent change in the consumer preferences, and intense competition, have a significant impact on the growth of the market players. To enhance their market shares, the major vendors are focusing on launching innovative products and are also engaging in M&As.
The leading vendors in the market are -
Apple
Adobe Systems
China Digital TV Holding
Cisco Systems
Digimarc
Google
Irdeto
Kudelski Group
Microsoft
Sony
Verance
Verimatrix
The other prominent vendors in the market are ARRIS International, BS Conditional Access Systems, Conax, Dell EMC, Ericsson, STMicroelectronics, Wellav Technologies, and ZTE.
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Segmentation by type and analysis of the Content Protection market
Digital rights management (DRM)
Conditional access system (CAS)
Watermarking
The consumers are increasingly adopting DRM software due to the increased usage of the Internet and the growth of media services for the usage of digital content. This increasing usage of the Internet has also led to increased concerns over the safety of the huge number of content shared online. This influences the usage of DRM as it controls access to the copyrighted material and restricts the copying and printing of any material.
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